Looking at past NME covers I have really begun to understand the loosely enforced uniform that the magazine follows. The cover tends to be stolen by the act featured within the photo and then there is generally an unrelated headline written across the top of the page.
Circles are used to show competition details and the bands mentioned within the magazine. This is part of the magazine's house style due to its appearance over different month's covers rather than just once.
The fonts vary from cover to cover; at least two fonts are used on each cover. This adds variation and life to the magazine making it more attention snatching.
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