Evaluation Question 3

The institution that is most likely to distribute my media product would be IPC Media.

IPC Media are one of the leading magazine publishers in the UK. They produce over 85 iconic media brands and their magazines reach nearly 27 million people per month, whilst their online brands have over 20 million users a month.

Magazine distribution is extremely important, it determines how successful the magazine is due to any demands that are being made.

My magazine holds definite similarities to NME and UNCUT magazines due to their natures and their target audiences. These two magazines are also published by IPC Media. Here is a range of the magazines that IPC Media publish:

I think that my magazine could slot in with these quite nicely, there is quite clearly a slot in the market for a female dominated magazine and I think that Riff would fit it perfectly. They publish plenty of magazines that are targeted towards women- Woman's Weekly, Woman's Own, Woman & Home, Woman, Hair, Beautiful Kitchens, Chat, Essentials, InStyle, Ideal Home, Living etc, Marie Claire, Look, Now, Pick Me Up- yet none of these focus on or even mention music.

Music tends to be associated with men nowadays, magazines are written with them in mind and so I think that Riff is the perfect magazine to replenish this view.