Evaluation Question 5

I discussed with my peers and classmates how my double-page spread interview should be laid out and referred to NME and Kerrang! magazines for the influential decisions that I made. For example, I decided to write the question that the interviewer was asking in a bold typeface and then the response of the artist in a neutral coloured regular typeface so that they are easily distinguishable from one another. This will help the readers to keep attentive to the interview rather than lose focus and only scan read the article:
The mode of address I used is casual and informal as I felt that the audience could relate to the artist more if they used the same level of informalness as the audience are likely to during conversations they may have with their friends or collaegues. I used occasional swear words as can be expected from a music magazine. Music magazines vary from magazines in other industries as they don't censor any swear words, if anything it gives the musician an edge and appeal.

I also used terminology that only people of a certain generation or age will recognise and understand. An example of this would be:

"I could still be that little yat you see hanging on highstreets at lunchtimes"

Although this is a risky decision to have made as not every member of the public will know exactly what 'Megan' is trying to describe, I feel that it added a sense of reality to the article and am therefore glad that I made this decision.

During my market research it was clear that most music magazines (or magazines in general) that feature just one person or artist on the front cover frame them so that they are central to the shot. This means that they are clearly the focus of the magazine and main article.

The layout and colour scheme was also selected carefully to ensure that it would attract my target audience of young females aged approximately between 16 and 25. I decided upon using silver for the masthead as it is attention grabbing and pleasing to the eye. I also used gold for the coverlines as this colour is appealing to any female and also compliments any background colours used.

The gold typeface band list that appears on the front cover is another way of trying to attract the reader. I used bands that are known amongst the target audience and that appear to have exciting names. This will appeal to a broader audience as if an onlooker notices a band or artist that they enjoy on the band list then they are more likely to purchase the magazine (even if they don't necessarily enjoy the main artist featured).